Great Leaders, companies and even innovators always start with the WHY and then the HOW and lastly the WHAT. This inside out model is unconventional compared with the conventional outside in model where we tend to focus on WHAT needs to be done. HOW it has to be done and lastly WHY it has to be done.
Great companies like Apple have a very strong WHY which inspires the HOW and then the WHAT is the end outcome. For example, Apple's WHY is to `Think different', this is its compelling reason for existence and this inspires the HOW which is to create innovative, easy to use computers and lastly WHAT happens at the end.
Something for sharing.
No comments:
Post a Comment